Evaluation activity 4 - Who would be the audience for your media product?

The target audience for our film is mainly aimed at a young teenage audience with the majority of them being female. As this being a collage setting, the audience of around 15-24 years old will probably relate to this film more with it being around the changes of new places. However, younger audiences such as 12 year old's may want to watch this film because they like to think of themselves being more grown up and wanting to go and watch something which they would consider being a mature film. As this picture clearly shows, most of these teenage girls are dressed like how we have shown our female protagonist. This shows that they can also relate to our film because of the similar way they are dressed.
Our target audience would probably like to go shopping in all the high end shops such as Topshop, New look and H&M. This is why we have put the female protagonist in clothes similar to what they sell in these shops. They like to keep up with trends and also like to be fashionable so that they feel confident and also comfortable. They may also like to go out with friends to watch a film or go shopping or even listen to music. Once our female protagonist has a friend at the new school, she already is more confident. This shows that once a group of friends get together they are much more comfortable and confident in themselves, again relating to the film.

Teenagers use social media everyday. Statistics have proven that 13% of teenagers and young adults are addicted to their phones suggesting that most of these use social media. This means that if our film was marketed, it would probably be promoted through social media because our target audience use it the most. Twitter is an example of a social media page which our target audience mostly use due to the interaction with celebrities.

Teenagers also have the change from secondary school to either a sixth form or collage. This means that our target audience will be able to relate to the film because they have experienced what our female protagonist is at the beginning of the film. This means that they possibly will enjoy the film better as they would have experienced everything that happens in the film before such as, finding love and starting a new school. This means that our film will appeal to this audience type.