Tuesday, 3 March 2015

Evaluation activity 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?




The first frame which is shown is our title of the film. We decided that we would use a bold white font to show the innocence of the female protagonist but also use italics and the colour red to highlight 'locket' to show that this would be the main focus of the film and to have the red to represent romance and love. Whilst we were planning the titles, we looked at some titles within the romance genre and this was a common way in which the titles where written throughout. This shows that we are conforming to the conventions of the romance genre. We chose to use a black background so that the titles would stand out.
The next frame which is shown is the back of our female protagonist as she is walking down the road. This is because the audience can relate to her journey to school and also see where she is heading. The location which we chose to use was the road leading up to the school because it is a familiar setting. We also used our sixth form common room and a study room so that the opening would have a collage type feeling to the audience allowing them to relate and understand the film better. The camera composition used for this is a over the shoulder shot but also a close up which allows the audience to feel connected to the protagonist. We also used this shot so that the audience can see the props used, mainly a school bag, so that they understand what the setting is and what the protagonist is doing.
The frame after is of the female protagonist walking down the road but from a side angle. This is because the audience will be able to see the protagonists outfit and the props used yet gaining an idea of where the character is heading. We have also conformed to the 180 rule whilst filming this particular scene because we filmed the female protagonist walking on one side of the street and only slightly turned to film the male protagonist who looks across at her. At this point the sound is a voice over so the audience can connect to the character more, gaining knowledge about her past.
The next frame is the titles of the film. We have used the same font as the main title of our film so that it still fits the romance conventions. We have kept the black background so that there is no jump cuts in the opening. The colour remains white to show the naivety of the female protagonist. This still conforms with the conventions however, we think that we should have used red for one of the titles so that it still shows the romance genre through the titles
The frame after is the production credits which were made by ourselves using Photoshop. We did this by adding a black background with a white line through the center. We then used the blending tool to make it look like a cloud. This is why we called our production line 'Cloud Productions'. We thought that by using white it still adheres to the expectations yet being creative. The production line was one of the first things which we created leading up to the making of our film. We found that having previously looked at production credits, we had to create something different in order to make it interesting.
We then chose a frame from when the female protagonist enters the school. We thought that this would make it seem more of a collage feel because of the close up shot of the protagonist signing herself into the school. The close up was effective because the audience can clearly see what the protagonist is doing whilst relating to her when they are having to sign in. By putting this frame near the beginning of the film, we thought that the audience would definitely gain a sense of the setting if they had not already known. You can still clearly see that this is at the entrance of the school building because of the desk in the background and certain items on the desk.
The next frame is of the male protagonist looking over his shoulder. This is when he notices the female protagonist is in the room. This made it more effective from being a medium shot because of how he walks in and places his things down and then looks over at her. This is effective because it conforms to the conventions of a romance with the male having to look for the female. The medium shot also enables the audience to gain a sense of what the stereotypical teenage boy is like from the clothes which he is wearing. Although we have already shown the male protagonist, the costume is still hard to see whereas when he walks into the room he is clearly presented laid back and also scruffy looking. As he looks over his shoulder the camera cuts to the female protagonist as she also looks over her shoulder but in a close up angle because this shows her emotions and also the way her hair is positioned suggesting that she might be hiding herself in shyness from the male protagonist.
The frame after is of the female protagonist right at the start of the opening showing her walking around the corner. This is the first time we are introduced a character. We chose to do this because the audience immediately meets the main character and also gains knowledge of what she might be like from the outfit which she is wearing. We still have happy music in the background mainly played by an acoustic guitar. This could also conform to the conventions of a romance with the non-diegetic happy yet relaxing music. The medium shot into a close up shows the character in different shot suggesting that this is the character the film will be following. The audience will relate to the main character because of the similar clothes which the typical collage girl would wear.
Finally, the last frame shown is where the female protagonist and her newly formed friend are walking to their lesson. This is one of our favorite parts because of the way the camera shot goes from behind them to above them in a high angle shot. This was really effective because of the way it goes together. The camera follows the up the stairs and around the corner. This suggests that the protagonist might have been befriended in the sense that the friend could be the antagonist. The shot can also clearly identify the outfits which each of the characters are wearing, again conforming to the conventions of a romance film. The audience will be able to relate to both character with what they are wearing because teenage girls usually like to put effort in what they are wearing.

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